about minh phu

Minh Phu is the number one in Vietnam and leading seafood company in the world.

Our products are currently available in more than 50 countries and territories, with turnover of over VND 12,000 billion per year.

Our vision

Through the possession of end-to- end and responsible value chains; Minh Phu aims to build a complete ecosystem that brings good value to all the related members, puts Vietnam on the map as the leading quality shrimps provider

Our mission

In Minh Phu, we constantly combine experience, creativity, and responsibility across the value chain of shrimp production, from start to finish. Our mission is to provide the global market with the best, freshest, and most nutritious Vietnamese shrimp products; At the same time, it also brings to the consumers the most peace of mind and wonderful experiences on every table, in every meal.

What makes Minh Phu different is that we produce our products not only based on the ordinary consumption but also driven by the historical, cultural values, and sustainable development goals such as ensuring food safety, protecting the environment, balancing the social benefits, and taking good care of the animals welfare.


Minh Phu's criterias and core values are reflected accurately through the Logo and the Slogans of the Corporation.

Logo Symbol: A Symbol of Trust.
The eight pieces of the logo represent for eight core values and also be the foundation that we have been building, maintaining and promoting in 25 years.

  • Authentic

    We hold on to the traditional values of Vietnam that have been motivating us to carry out our mission.

  • Creditable

    We do what we say, and we say what we think. This is the guideline for the good things we bring.

  • Quality

    Minh Phu is very proud to provide customers and partners with not only the right products as committed, but also support with a 24/7 service through extensive business network in domestics and abroad.

  • Stable

    With our position and reputation, we always maintain the highest level of stability in production and quality, which can be rarely found in other producers in the same industry.

  • Dedicated

    Minh Phu is proud to own a staff of employees with the most experiences and the longest seniority in the fisheries industry in Vietnam. This makes us become a family with solidarity, unification and connect the core goals of the Corporation with Partners’ success and customers’ satisfaction.

  • Innovative

    We always challenge ourselves and overcome our limits by the non-stop thinking of innovation, combine with experiences and technology, in order to be at the leading of any revolutionary works in the shrimp and fisheries industry.

  • Passionate

    We find inspiration and energy to dedicate from the work itself that we are doing, and attach our highest responsibility to each production line and product.

  • Nuôi dưỡng

    We care and take effort to connect the development of the company into the social welfare of the community and the environment, because we consider ourselves as an indispensable part of these two factors.

Our Slogan

Our Slogan reflects our mission: sharing, caring, and connecting people everywhere through sharing and experiencing delicious dishes from Minh Phu’s shrimp products.

It is a simple but deep message to all our partners and the world-at-large.

Our Strategy

Development strategy

The strategy of Minh Phu in the coming period is to create an end-to- end shrimp value chains that put Vietnam on the map as a top quality shrimp supplier. Minh Phu focuses on creating shrimp products with unique values to create distinct competitive advantages that o other competitors can not have.

In 2015, Minh Phu has built a “global shrimp value chain” strategy, through the connection and end-to-end the production lines to gain the highest production efficiency at the most optimal cost.

Our development strategy in 2016 and in the coming years:

  • Continue to innovate procedures and technologies to optimize production and sales to increase the gross profit margin to 9% - 10%.
  • Catch new markets, expand the market to Russia and China, especially, China is expected to become one of the key markets in the future.
  • Capture market shares from other shrimp producing countries, as well as gain market shares from other domestic shrimp producers.
  • Increase processing and business capabilities, strengthen and control quality and efficiency through the Supply Chain.
  • Connecting the value chains of shrimp cooperation shrimp and connect responsibly in every lines of Minh Phu Group in order to create the benefated value that others competitors can not have.
  • The criteria of the responsible value chain model is that every unit in each production line will have responsibility for works and products made by themselves. Since then, create the most responsible value chain and the best quality products.
  • End-to-end Value chain.
  • No further expansion of the farming area, but only make the most of the existing shrimp farming areas with the technology of intercropping with tilapia as well as Biofloc technology to limit EMS as well as shrimp diseases.
  • Strongly implement Minh Phu’s sustainable shrimp supply chain to provide high quality shrimp for processing to export.
  • Increase processing capacity by boosting the operation of Minh Phu Hau Giang factory, build a new shrimp processing factory in Ca Mau and a shrimp and fish processing plant in Hau Giang.
  • Increase market shares in traditional markets through deeper access and product diversification.
  • Establish a high-quality and disease-free hatchery.
  • Set up a distribution system in the international market along with clean food stores, seafood restaurant chains, fast seafood stores chains in the domestic as well as international markets.


Minh Phu is oriented to build on the modern corporation model, to gain optimal efficiency in production and business as well as connectivity and communication